One media company says 'Bite Me' to YouTube
YouTube began as a platform for quirky, user-generated videos and is trying to morph into the go-to place to see high quality content. Today, the site completes a major part of a redesign it started rolling out a couple of months ago. The goal is to visually encourage viewers to subscribe to channels they like, rather than randomly click on videos.
The redesign is connected to YouTube’s push for more professional content. The Google-owned site spent $100 million last fall to transition into the world of hiqh-quality entertainment. The money went to both mainstream media titans and small media companies, like Machinima, headquartered in West Hollywood.
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