Machinima, Inc. and Meteor Entertainment Forge Innovative Partnership to Support the Launch of the Highly Anticipated Video Game Title, Hawken
MACHINIMA, INC. AND METEOR ENTERTAINMENT FORGE INNOVATIVE PARTNERSHIP TO SUPPORT THE LAUNCH OF THE HIGHLY ANTICIPATED VIDEO GAME TITLE, HAWKEN
Los Angeles, Calif. (June 1, 2012) – Machinima, the world’s leading video entertainment network for gamers, and Meteor, a leading Free-to-Play game publisher, today announced an innovative partnership to support the launch of HAWKEN, one of the most highly anticipated video game titles of 2012 developed by Adhesive Games. HAWKEN is a fast paced first person shooter mech combat game, where pilots fight in teams and against each other for survival and the right to resources on a planet devastated by industrialization. HAWKEN will be free to play and will launch on PC on 12-12-12.
The HAWKEN campaign will be unique in its scope and duration. The campaign launches today, Friday, June 1st with the exclusive premiere of the teaser for a live-action vignette (directed by filmmaker and art director on the original Gears of War, Jeremiah O'Flaherty), which is centered on the post-industrial world in which HAWKEN takes place. The campaign creates a marriage between content, advertising and community and involves original narrative content, authentic gameplay, influencer activations, events, live streams, and traditional media units, all driving awareness, community and registrations at www.playhawken.com.
The live-action HAWKEN world premier teaser can be seen here: www.youtube.com/watch?v=Ojlk4wdHr7Q
Meteor chose Machinima to partner with because of Machinima’s unique ability to reach and engage the core gamer on a worldwide basis, leveraging the unique and growing role of online video as a source of building awareness, community and conversion.
“YouTube is the largest video platform in the world,” said Mark Long, CEO of Meteor. “We understand and appreciate Machinima’s unique reach with core gamers on that platform, so we knew they would be the perfect partner to develop an innovative campaign to drive discovery and community around Hawken."
Chairman and CEO of Machinima, Allen DeBevoise, said “Almost a year ago, our team saw the first HAWKEN gameplay video on YouTube. We were so intrigued by the quality and the intensity of the action and cinematics. This is emblematic of the singular power of online video to engage. We knew our global audience of gamers would love the concept, and immediately began thinking of ways we could help bring HAWKEN to the world. We are incredibly excited to be working with the teams at Adhesive and Meteor, and thrilled to play a role in helping launch this innovative title.”
In addition, as part of the campaign launch, the two companies are co-hosting an E3 party for gaming insiders, featuring Mix Master Mike of the Beastie Boys.
Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima serves over 1.6 billion video views a month, and reaches over 168 million viewers monthly. Machinima’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. Machinima is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by Redpoint Ventures and MK Capital, and is headquartered in Los Angeles, California.
For more information, please visit www.machinima.com
About Adhesive Games LTD
Adhesive Games is an independent game studio located in Los Angeles, CA founded by Creative Director Khang Le, formerly of Project Onset. HAWKEN, the studio’s premiere title, is a free to play mech shooter scheduled for open beta 12.12.12 (December 12, 2012). For more information about Adhesive visit www.adhesivegames.com
About Meteor Entertainment
Based in Seattle, WA, Meteor Entertainment is a newly formed videogame publisher focused on successfully publishing F2P games globally, with an emphasis on compelling content and setting the standard for customer service and community engagement. Meteor’s 12/12/12 launch of HAWKEN, created by Adhesive Games, will be its first tent pole title. To learn more about Meteor Entertainment visit www.meteor-ent.com and be sure to check out www.playhawken.com
Joe Libonati – Principal Communications Group – email@example.com or 917-287-6763
Kat Jones – Machinima, Inc. – firstname.lastname@example.org or 323-872-5335
Shannon Gerritzen — Meteor Entertainment — email@example.com or 253-905-3478