Machinima Hires Jay Sampson As Executive Vice President Global Ad Sales



Exec Will Expand and Oversee Global Ad Sales Team

LOS ANGELES, CA – July 11, 2011 – Machinima, the number one video entertainment brand for gamers around the world, today announced that Jay Sampson will join its ranks as Executive Vice President, Global Ad Sales and Trade Marketing. In this newly created role, he will look to scale the company’s advertising sales team around the world, as well as expand and deepen the company’s partnerships with global brands and ad agencies. Sampson was formerly the General Manger of Microsoft Advertising’s Emerging Media Sales and U.S. Agency Relations organization. The announcement was made by Allen DeBevoise, Machinima’s Chairman and CEO.

“Jay is a highly respected and innovative executive. His unique background and expertise at the intersection of gaming and next-generation advertising, coupled with his knowledge of brands and their global engagement needs, makes him the perfect choice to lead Machinima’s fast growing advertising business,” said DeBevoise. “He will put his expertise to work and continue to expand our partnerships with key brands and their agencies, as well as game publishers, all trying to reach Machinima’s coveted community of 75 million, mostly male, 13-34 year old gamers.”

“With my gaming roots, it’s a very exciting and natural step for me to join the world’s most dominant video entertainment brand for gamers,” said Sampson. “I’m excited to join the Machinima team and scale its rapidly growing US and international ad sales and sponsorship efforts, especially as the company accelerates its premium content initiative. Brands are constantly looking for new avenues through which to reach and engage large but targeted audiences on the web, now more than ever as they migrate ad spending from traditional media to online video, and as the very experience of even high-end gaming is changing and becoming more story-driven, interactive and social. Machinima is uniquely positioned on this front.”

Sampson will be bolstering Machinima’s advertising sales team with a focus on hiring top talent to focus on selling innovative campaigns that engage Machinima’s core audience through premium video content online and on mobile devices. The company generates over 700 million video views per month, over 120 million of which are mobile views. Sampson was previously General Manger of Microsoft’s Emerging Media Sales and U.S. Agency Relations, where he was responsible for defining the advertising opportunities with Xbox Live and MSN (casual) Games, the Microsoft Mobile Media Network and all online and advanced television video business. A seasoned executive with nearly 20 years of media sales experience, Sampson joined Microsoft Corporation in 1997 as one the first media sales executives for the company and went on to hold a number of positions within the organization.

About Machinima

Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima served over 2 billion video views in 2010 alone, reaches over 73 million gamers monthly, and delivers over 700 million video views a month, and growing.’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California.

PRESS CONTACT: Joe Libonati, Principal Communications Group – or 917-287-6763