Machinima Hires Digital Veteran Nanea Reeves as Chief Operating Officer
MACHINIMA HIRES DIGITAL VETERAN NANEA REEVES AS CHIEF OPERATING OFFICER
Exec to Expand Distribution Platform for Machinima Network
LOS ANGELES, CA, March 20, 2012 – Machinima, the largest entertainment channel on YouTube, today announced that digital distribution and games business veteran Nanea Reeves has joined as Chief Operating Officer, effective immediately. In Reeves’ new role, she will oversee and grow the company’s product and technology groups, with a focus on expanding distribution across devices and platforms. Most recently, Reeves was the Chief Product Officer for Gaikai, the cloud services platform company specializing in the delivery of streamed video games. The announcement was made by Allen DeBevoise, Chairman and CEO of Machinima.
“We are extremely excited to have Nanea join the Machinima team,” said DeBevoise. “Her expertise, knowledge and innovation in gaming, digital distribution and commerce, are incomparable, and I really look forward to working with her and the team to continue Machinima’s growth.”
“I was attracted to Machinima’s vision, which is transforming and expanding the way people discover and engage with the world’s best games and entertainment through cutting edge content and technology applications”, said Reeves. “Machinima has leveraged innovation in the technology and media space to deliver a superior consumer experience on the YouTube platform, and I’m excited to scale and expand that effort forward.”
Recognized by Digital Media Wire as one of the 25 Executives to Watch in Digital Media, Reeves brings over 15 years of experience in the technology field. She has been directly involved in creating many innovative products, platforms and consumer destinations for multiple industries including video game publishing, e-commerce, entertainment and social and mobile applications. At Gaikai, Reeves was directly responsible for their product roadmap that included deployments to YouTube and Facebook as well as the overarching strategic direction of the company. A strong advocate for digital distribution, Reeves remains a member of the Gaikai Advisory Board and the two companies are testing implementations of Gaikai’s Game Streaming service across the Machinima Network. Prior to joining Gaikai, Reeves ran Operations for the Electronic Arts Global Online Group, responsible for most of the central tech and consumer interfaces at EA. Under her leadership, the EA Online Group transformed their legacy online systems into a highly scalable service layer that is now fully deployed across multiple products and platforms.
Reeves has been working in the games space since 2000 where she was one of the founding members of the JAMDAT management team. JAMDAT was a mobile games company acquired in 2006 by Electronic Arts for $680MM. While at JAMDAT, Reeves was responsible for delivering some of the first mobile subscription and direct-to-consumer mobile services in North America and Europe as well as the build-out of the company infrastructure for worldwide deployment and ongoing distribution of JAMDAT’s mobile content. Prior to JAMDAT, Reeves held various positions in product development and marketing for emerging new media and e-commerce companies including eToys, eCompanies, and Venu Interactive. Well known in the digital content field, she began her career in motion pictures and television advertising/marketing.
Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima serves over 1.3 billion video views a month, and reaches over 149 million gamers monthly. Machinima’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. Machinima is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California. For more information, please visit www.machinima.com
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