Machinima Hires Daniel Murray As Chief Financial Officer



LOS ANGELES, CA – September 15, 2011 – Machinima, the number one video entertainment brand for gamers around the world, today announced that Daniel Murray will join its executive ranks as Chief Financial Officer. Murray was formerly Senior Vice President, Digital Finance and Strategy, NBCUniversal, where he was a key participant in determining their digital businesses’ strategies. The announcement was made by Allen DeBevoise, Machinima’s Chairman and CEO.

“Dan has been integral to the success of a number of digital entertainment businesses. His background and expertise are perfectly suited to Machinima’s current position of growth and expansion,” said DeBevoise. “He will play a key role in helping us reach the next level of success as we continue to build our video entertainment brand for gamers.”

“Allen and his team have built a very strong brand in Machinima and, with my background in digital entertainment, I am excited to be joining the company at this critical time of expansion,” said Murray. “Machinima has a loyal, massive and global audience of 80 million, 13-34 year old gamers that have expendable income and are otherwise incredibly difficult to reach through traditional media. The company has already shown significant revenue traction against this audience and has been at the intersection of a number of highly successful brand partnerships. It’s well positioned for significant growth in the near future.”

Murray was previously Senior Vice President of Finance and Strategy for NBCUniversal’s digital businesses. Prior to Comcast’s purchase of NBCU, he led Finance, Strategy and Business Development for Comcast Interactive Media (Fandango, DailyCandy,, Plaxo,, and Swirl). In that role, Murray helped Fandango double revenue in three years, oversaw the purchase of, and co-founded Comcast Digital Entertainment. Murray was CFO of Fandango from November 2006 – November 2009, where he oversaw the sale of Fandango to Comcast.

Prior to Fandango, Murray was Senior Vice President of Operations and CFO for Academy123, a venture-funded education start-up that was sold successfully to Discovery Communications. Prior to Academy123, Murray was Vice President of International Finance at Yahoo!, where he was responsible for both Finance and Controllership for businesses representing more than 30% of Yahoo! revenue. Murray worked at Overture from 2001 until its acquisition by Yahoo!; at Overture he led Finance for the Company’s start-up International business unit that grew from less than $100,000 to more than $1 billion in annualized revenue in less than four years. Prior to Overture, Murray worked for 15 years in the consumer products and financial services industries. During part of this time, he lived in China where he worked as the Deputy General Manager of a start-up joint-venture funded, in part, by the Quaker Oats Company.

Murray is currently a member of Penn State Abington’s Alumni Society board of directors, a member of TreePeople board of directors and has been a board member of Josephinum Academy (Chicago) from 1991-1996, including two years as Chairman. Murray also volunteers as an assistant AYSO soccer coach.

Murray holds a MBA from the Kellogg Graduate School of Management, a BS in Finance from Penn State University, and is a CPA.

About Machinima is the dominant video entertainment network for serious gamers around the world. The number one entertainment channel on YouTube, Machinima served over 2 billion video views in 2010 alone, reaches over 85 million unique gamers monthly, and delivers over 880 million video views a month, and growing.’s global content network features official publisher content, gameplay videos and original content, including over 20 original weekly shows, all aimed at the coveted 18 – 34 year old male demographic. is fast-becoming a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital and Redpoint Ventures, and is headquartered in Los Angeles, California.


Joe Libonati, Principal Communications Group – or 917-287-6763

Melissa Zukerman, Principal Communications Group – or 323-658-1555