Machinima & IAM8BIT Present The First Ever Machinima Interactive Film Festival

Never before seen content to be featured simultaneously online at MachinimaInteractiveFilmFestival.com and offline at iam8bit studios in LA,

Creating full 360 degree engagement for the audience and creators,

Presented in an all-new original entertainment experience

LOS ANGELES, CA – November 26, 2012 – Machinima, the number one global video entertainment network for young males, today announced the first ever Machinima Interactive Film Festival, a 9 day online and offline exhibit, which shines a light on the hard working filmmakers and animators at the forefront of this unprecedented cultural shift in online video media.

Running from November 30 – December 8, the Machinima Interactive Film Festival (or MIFF as it’s fondly referred to) is a massive collaboration between Machinima, iam8bit, and some of the best and brightest filmmakers and animators on YouTube. iam8bit will exhibit the whole entertainment experience at their studios in Los Angeles throughout that week, while Machinima promotes the content online via MachinimaInteractiveFilmFestival.com, the website that will become the main hub page for the festival and its content starting December 1. Included within the online element will be a fan voter generated experience, allowing anyone to vote on their favorite piece of MIFF content throughout the week. Voting using the hashtag #MIFF will enter voters into a contest for a chance to win one of three HP workstations (approximately $5k value each) or a 12-month Adobe Cloud membership (approximately $600 value), courtesy of the new film “Waiting for Lightning” (available in theaters and for download on December 7). The winner will be announced on December 14.

“YouTube has exploded with talent over the last few years and Machinima has been fortunate enough to be right there with it, forging new paths and being a part of the birth of a new interactive media experience,” said Allen DeBevoise, Chairman and CEO of Machinima, Inc. “Our audience is some of the most engaged and influential minds out there, and we’re excited to present them with a whole new way of experiencing and interacting with content.”

The content will be presented in 6 different categories, including:

Action / Drama Live Action

Comedy - Live Action 

Action/Drama - Animation

Comedy - Animation  

Traditional Machinima

Experimental/Music Video

"There is a parallel between what’s happening in the art world and what’s happening in the online video space,” said Jeremy Azevedo, Sr. Director of Entertainment Programming at Machinima, Inc. “What we generally consider “street art” and pop culture-inspired works of expression are exactly what these talented young online filmmakers are creating.” He continued stating “some of the most innovative young creators and animators can be found on YouTube, and they are making a name for themselves right now, evolving into what could be the next David Fincher, Seth MacFarlane or Joss Whedon. The unique gallery-style presentation combined with the shareable nature of the event allows a whole new experience for these creators to express their art and the audience to engage with it."

This thought provoking event will include top YouTube creators such as Kootra (YouTube.com/Kootra), Zoochosis (YouTube.com/Zoochosis), Reckless Tortuga (YouTube.com/RecklessTortuga), Mondo Media (YouTube.com/MondoMedia), and Nerdist (YouTube.com/Nerdist).

Starting with the opening event the evening of November 30, anyone is welcome to visit the iam8bit studios during open hours between November 30 and December 8 to experience the groundbreaking film festival. The studio address is 2147 West Sunset, Los Angeles, CA, 90026. For the event on the November 30, press and media are encouraged to RSVP to miffrsvp@machinima.com, and the general public is encouraged to RSVP via miff.splashthat.com. If you can’t make the event in person, check out MachinimaInteractiveFilmFestival.com throughout that week to witness the exclusive, original, and never before seen content, and make sure to follow the action on Twitter, hashtag #MIFF.

About Machinima

Machinima is the dominant video entertainment network for young males around the world. The number one entertainment channel on YouTube, Machinima serves over 2.2 billion video views per month, and reaches over 228 million viewers monthly. Machinima’s global network is the best place for gaming content. The network features official publisher content, gameplay videos, scripted series, and original content, including weekly and daily shows, all aimed at the coveted 18-34 year old male demographic. Machinima is a global phenomenon with an ability to capture a cultural sensibility and awareness among a next generation of entertainment consumers and marketers alike. The company is backed by MK Capital, and Redpoint Ventures, and is headquartered in Los Angeles, California.

For more information, please visit www.Machinima.com

About iam8bit

Owned and operated by Jon M. Gibson (writer/director) and Amanda White (producer), iam8bit is an art collective and awesome brand, conceived from the notion that beautifully creative things happen via collaboration. Originally launched in 2005 as a group art tribute to retro video games, iam8bit has since evolved into a full-on production company and marketing boutique, designing campaigns for movies, games, music, fashion and everything else in-between. The company has produced a plethora of projects, from commercials to community events, always developing and nurturing the culture of community that extends from fanfare. iam8bit also spearheads a permanent pop-up gallery in Los Angeles and Creative Artists Agency represents its portfolio of original IP, which includes feature films, web series and animation.

More information on iam8bit can be found at: http://www.iam8bit.com or http://www.fb.com/iam8bitproductions

CONTACT: 

Kat Jones/Machinima  323-872-5335  kat.jones@machinima.com