LOS ANGELES, CA, June 9, 2015 – Machinima, the first global many2many programming service focused on fandom and gamer culture, announced today that its launching an all new mobile app with partner Victorious, the mobile platform that powers superfan apps for the world’s biggest creators. The ninth largest entertainment platform in the United States and the second most watched programmer on YouTube, Machinima will utilize Victorious’ mobile platform to connect directly with its passionate fanbase though the creation of exclusive content, unprecedented access to its popular creators, interactive community social features, and more. The app is now available for download for free through the iTunes and Android stores. The announcement was made by CEO Chad Gutstein.
“We have a socially engaged, mobile first, video-driven audience,” said Chad Gutstein, “and our new app’s features reflect our viewers core needs and digitally-native behaviors. Victorious provides an app platform built for viewer engagement around social video and we’re excited to take advantage of these features to make the new Machinima app the go-to mobile resource for gaming and fandom entertainment.”
The app offers a rich stream of updated video content from Machinima and its talent network and launches just in time for the 2015 Electronic Entertainment Expo (E3) as well as Machinima’s highly-anticipated series, Justice League: Gods and Monsters Chronicles.
Top Machinima talent, including TheZombieUnicorn, Gizzy14Gaza and JeromeASF, will be taking E3 by storm and reporting back to fans all of the goings-on at gaming’s biggest event as they share content from the event exclusively through the Machinima App and engage fans directly through its social features. Additionally, Machinima’s on-air host and social community manager Ali Baker will be on the show floor, going behind-the-scenes to get footage and explore just how deep her swag bag can get with #BoothRaid social execution.
Going forward, all Machinima studio content will leverage the App’s unique fan engagement features. In addition, the app will take fans inside the world of Machinima, with behind-the-scenes video that captures everything from filming new web series to exploring fan events to seeing who wins the company’s monthly ping-pong tournament.
“The gaming community more than ever demands a rich, socially interactive experience with their fellow superfans, and Victorious is thrilled to deliver this level of engagement to such a zealous fanbase,” said Sam Rogoway, CEO and Co-Founder of Victorious. “We can’t wait to see how the Machinima community interacts with the App’s content and takes advantage of the lean-in nature of the platform’s social features. This partnership marks an exciting time for the fandom and gamer world.”
As a part of its overall relationship with Victorious, Machinima will make Victorious’ app platform available to select Machinima talent network creators over the next several months, enabling these creators to launch their own branded mobile apps. Providing a robust, interactive community experience for fans and creators, the app will allow Machinima’s top creators to form a more personal relationship with fans. Creators and fans will be able to post native video, submit and vote on custom polls, upload photos (and caption others’ photos) and create gifs out of posted videos. Fans will also be able to express their pleasure (or displeasure) using fun, on-brand descriptors like ‘Monkey Poop’, ‘LOL’ and ‘WTF’.
Machinima is the most notorious purveyor and cultivator of fandom and gamer culture. The FIRST! Many2Many programing service (M2M), we create, curate and celebrate the best fandom and gamer content across multiple video platforms. As one of the largest online video platforms in the world, Machinima programs to a community passionate about video games, animation, movies, TV, and the other endless forms of pop culture. With a focus on scripted, topical and gaming programing, and a talent network of thousands of programmers, Machinima reaches over 170M viewers each month.
Victorious is a mobile platform that powers superfan apps for the world’s biggest creators. For the first time, creators – ranging from individuals to media companies – can distribute all of their multimedia content in their own apps, interact more deeply and directly with their fan communities, and control their revenue streams. Victorious is based in Santa Monica, California and backed by Kleiner Perkins, Redpoint Ventures, Lowercase Capital, Interwest Partners, Canaan Partners, Advancit Capital, Karlin Ventures, BDMI, Mucker Capital, United Talent Agency, William Morris Endeavor, and A-Grade.