LOS ANGELES, CA, March 9, 2015 - Machinima, the first global many2many programming service focused on fandom and gamer culture, announced today that James Glasscock has been named Senior Vice President, Strategy and Business Development. Glasscock becomes a driving force in defining Machinima’s strategy and negotiating partnerships that enhance the company’s market-leading product offerings, distribution reach and advertising scale across all platforms globally. In this role, he will manage the company’s relationship with strategic platform partners and coordinate internal and external resources to identify, incubate, operationalize and launch Machinima’s strategic initiatives. The announcement was made by Machinima’s CEO Chad Gutstein.

“With new social video platforms, technologies and monetization opportunities emerging daily, Machinima needs an entrepreneurial executive whose experience straddles digital and traditional media to lead our initiatives,” said Gutstein. “James has not only demonstrated strategic deal making expertise but the excellence in operational execution needed to make our partnerships really work. We are lucky and proud to have such an accomplished and decorated veteran of the U.S. Armed Forces on our team.”

Glasscock brings more than 15 years of comprehensive industry experience to Machinima, primarily in leadership positions for numerous digital and media entertainment companies. He comes to Machinima following his stint at Playboy Plus Entertainment (Playboy Television), where he rose to the rank of Senior Vice President, Strategic Planning & Operations. While at Playboy he increased viewership across linear television and video on demand (“VOD”) distribution, spearheaded key organization enhancement initiatives and decreased costs by redefining partnerships and renegotiating existing contracts.

Prior to Playboy, Glasscock managed his own consulting and business optimization enterprise, Front Row Ventures. He also spent three years as COO and CFO at Synergy Beverages and three years as Director, Digital Business Development at Turner Broadcasting System.

Glasscock holds a Bachelor degree in Accounting from the University of San Diego. He is a decorated U.S. Navy Veteran and was named the Sailor of the Year for Destroyer Squadron One.


Machinima is the most notorious purveyor and cultivator of fandom and gamer culture. The FIRST! Many2Many programing service (M2M), we create, curate and celebrate the best fandom and gamer content across multiple video platforms. As one of the largest online video platforms in the world, Machinima programs to a community passionate about video games, animation, movies, TV, and the other endless forms of pop culture. With a focus on scripted, topical and gaming programing, and a talent network of thousands of programmers, Machinima reaches over 170M viewers each month.


For Machinima:
Melissa Zukerman

Adam Fenton

Sheana Knighton