LOS ANGELES, CA, July 22, 2014 – Machinima, the leading global video entertainment network for fanboys and videogamers, today announced that Tricia White will become Machinima’s new Chief People Officer, overseeing human resources for the Company. The announcement was made by CEO, Chad Gutstein.
White brings more than two decades of experience to Machinima and will serve as a strategic business partner to Machinima’s senior leadership team. She will also be responsible for developing, implementing and managing people resources, as well as the company’s overall talent needs.
“Our strategy at Machinima begins with attracting and retaining world class people throughout the organization, and Tricia defines world class” said Gutstein. “Tricia will serve an integral role in building a corporate culture focused on delivering excellent execution. I look forward to partnering with her to help each Machinimaniac on our team to maximize his or her potential at our Company.”
Prior to Machinima, White served as Vice President of Human Resources of DineEquity, Inc, in Kansas City, Missouri. While there, she oversaw a world-class leadership program which developed a business driven and strategically aligned human resources platform for more than 200,000 team members. She has also served as SVP, Human Resources for Starcom MediaVest Group and CitiGroup, as well as SVP, Human Resources at WebMD. White started her career at Yum! Brands where she served in different capacities of the human resources and operations divisions in Maryland, Virginia, Texas and California.
White holds a Master of Science in Human Resource Development and a Bachelor of Science in Psychology from Towson University.
Machinima is the leading global video entertainment network for videogamers and fanboys. One of the top entertainment networks on YouTube, Machinima delivers more than 2.5 billion video views per month and reaches more than 170 million viewers monthly. The network features scripted series, original content, weekly and daily shows, official publisher content, and gameplay videos, all aimed at the coveted 18-34 year-old male demographic. The company is headquartered in Los Angeles, California and backed by MK Capital, Redpoint Ventures, Warner Bros. Entertainment Inc. and Google Capital. For more information, please visit www.Machinima.com and YouTube.com/Machinima.